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Creative Communications
Creative Communications is a multi-faceted program which prepares students for careers in four general areas: advertising, broadcasting, journalism, and public relations. The aim of the program is to give students a high degree of knowledge and competency in order to obtain entry-level positions in a broad spectrum of communication-based jobs. Courses in these core areas are augmented by training in such areas as desktop publishing, creative writing, marketing, and writing for the web.
Career Paths
Journalism
For the journalism major the future career path could include writing or editing for a newspaper or magazine; researching, writing or presenting newscasts in radio or television; or participating in some aspect of online publishing.
Advertising
Graduates of the advertising major look to futures with traditional advertising agencies, small businesses, corporate offices or government departments where they work as copywriters, media strategists, or client service representatives.
Broadcast
For the broadcasting major, career possibilities are abundant in both television and radio. Graduates obtain positions in production, on-air and creative services in both sectors.
Public Relations
The public relations major is prepared for managing all aspects to communications for a non-profit organization in the arts or social sciences, or working in corporate or government PR departments. In all areas there are growing opportunities online.
Facilities
Creative Communications is offered at the Princess Street Campus where students have access to a television studio, radio station, editing suites, a Foley studio, and computer labs.